Account creation: Create Google Merchant Account and Google Ads account from the app itself.

Automatic account linking: Link your store with Google Merchant, and Ads account automatically.

Semi-auto website claim and verification: Verify and claim your BigCommerce store URL directly in just a few clicks from the app itself.

Goal setup & tracking: Track the overall performance and conversions of your business by setting goals to drive more leads.

Google category mapping: Improve the quality of your product data by automatically mapping your BigCommerce product feed attributes and categories with the Google Shopping attributes and categories.

Customize Google products feed easily: Get complete control of products and send them to Google Merchant Center and other channels using a feed database equipped with bulk editing and filtering options.

Bulk product feed upload: Save time and say no to manual file-based feed upload. Upload your entire Inventory to Google Shopping in a single click.

Profile-based product upload segmentation: Segmentize your products based on Google categories and attributes, and upload the enhanced listing to the Google platform for better traffic.

Manage LIA listings & Inventory: Upload Local Inventory Ads product(s) and Inventory from the BigCommerce store to the app to the Google LIA program. Also, opt for every-day LIA syncing to enable every-day syncing besides the real-time syncing.

Enhanced Inventory & product feed syncing: Track Google analytics easily from one centralized location. Use this auto-generated Analytic data to make more thoughtful decisions.

Google Supplementary Feed Management (via Support): Get assistant from experts to create/ manage your Google Supplemental feeds to enhance your listing on Google's selling platforms.

Diagnostics: View all the Google Merchant Center-related issues from the app itself. It eliminates the need to switch between the two platforms. Rectify and resolve issues related to items, feeds, and accounts.

Product Status: The section enables you to keep a check on the status of the products listed on Google.

Account related operations: Resolve all your GMC account-related concerns such as Business information edits, website verification & claims, and so on.

Drive more leads: Drive more traffic to your BigCommerce store and enjoy profitable revenue by showcasing your best product range on different Google surfaces using Google Ads tool and its advanced features.

Smart Shopping Campaigns: Simplify your product campaign management and drive more conversion value by creating a Smart Shopping Campaign from the app itself. You only need to specify the ads budget & target location and get your ads running.

Campaign management: Manage or create your own Google Ad campaigns - Search campaign and Shopping campaign from the app by using advanced features.

Advanced keyword planner: Find relevant keywords suitable for your Ad Campaign directly from the app depending on your budget, bid, and search volume.

Performance Analytics: Get access to detailed reports such as budge, AdGroups, Click performance to keep track of Ads.

Conversion Tracking: Check relevant conversion tags for your Ads. You can even create new Conversion tracking tags for your Ad campaign in just a few clicks.