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Overview
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The Global B2B Buyer Behavior Report
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About the App
Trackingplan helps marketers, analysts, and tagging specialists maintain accurate, reliable, and privacy-compliant analytics by detecting data quality issues in real-time.
It prevents common challenges such as misaligned attribution, schema inconsistencies, and unexpected pixel errors, ensuring that every data point collected is accurate and actionable.
By automating error detection, Trackingplan not only saves time but also provides clear, actionable insights to address potential problems before they impact performance.
Key functionalities:
Monitor your entire analytics stack 24/7 – No more manual audits or missing data.
Get real-time alerts on tracking issues – Catch errors before they impact your reporting.
Ensure accurate attribution – Detect UTM naming issues, campaign tagging errors, and broken marketing pixels.
Stay compliant with privacy regulations – Identify and prevent unauthorized data collection.
Explore session data in real-time – No SQL or waiting for reports—analyze user journeys instantly
Pricing
Upfront Fee:
$0
Recurring Fee:
$0/mo.
Information
Last Updated:
March 21, 2025
This app may not be fully compatible with multi-storefront. Please get in touch with the technical partner for further details.
Documentation:
Installation GuideUser GuidePricing
Upfront Fee:
$0
Recurring Fee:
$0/mo.
Information
Last Updated:
March 21, 2025
This app may not be fully compatible with multi-storefront. Please get in touch with the technical partner for further details.
Documentation:
Installation GuideUser GuideApp Features
Automated Tracking Validation & Real-Time Error Detection
Trackingplan continuously monitors your site for potential data inconsistencies, notifying you anytime something changes or breaks in your digital analytics, marketing automations, pixels, and campaigns.
Broken or missing tracking pixels, events, and properties
Schema mismatches
Misconfigured attribution parameters
Unexpected changes in data layers
Data privacy breaches
Maintain Attribution Accuracy & Optimize Campaign Performance
Ensure all marketing channels, from paid ads to organic traffic, are correctly attributed.
Validate that UTM parameters, referrer data, and event tracking are firing as expected.
Prevent misalignment between conversion tracking and marketing analytics platforms, avoiding budget misallocation.
Simplified Compliance & Data Privacy Management
Monitor Personally Identifiable Information (PII) leaks to maintain privacy compliance (GDPR, CCPA, etc.).
Identify unauthorized data collection that could result in policy violations.
Ensure cookie consent mechanisms correctly impact analytics and prevent data leakage.
Actionable Insights & Easy Debugging
Gain instant notifications for tracking issues before they affect reporting.
Explore the behavior of your data and your visitors' journeys in real-time, including data collected through pixels and any other integrated tools.
Search for sessions with specific events to dive into the full session and see exactly what happened, helping you troubleshoot problems efficiently.
Case Studies
How Semmántica Simplified Analytics Management with Trackingplan
Semmántica streamlined its analytics workflows with Trackingplan, automating validation, real-time debugging, and unifying event tracking. This reduced manual effort, improved data accuracy, and allowed the team to identify and fix issues within hours, saving time and enhancing client results.
How Rethink reduced manual workload through proactive error alerts
Managing analytics for hundreds of trackers across multiple platforms used to be a time-consuming challenge for Rethink. With Trackingplan, Rethink has transformed the current analytics setup for several of their clients, cutting issue detection time from days to hours while improving data accuracy.
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