How to Increase Ecommerce Traffic to Your Online Store

In today’s commerce landscape, having a strong online presence is no longer optional — it’s essential. The global number of internet users has risen from 5.3 billion in 2023 to 5.5 billion in 2024, underscoring the growing importance of establishing and maintaining an ecommerce site.

The potential for ecommerce remains staggering, with global retail ecommerce revenue expected to surge from $4.12 trillion in 2024 to $6.49 trillion by 2029. Yet, having an online presence isn't enough to guarantee success. To thrive, brands need a well-rounded strategy to attract and engage visitors.

The good news? There are more ways than ever to drive traffic to your ecommerce site. From search engine optimization (SEO) and influencer partnerships to digital advertising and content marketing, the possibilities are vast and impactful.

Read on to explore how to drive traffic to your online store and unlock its full potential.

Why is traffic important for your ecommerce business?

Website traffic is the foundation of ecommerce success — it drives sales by bringing potential customers to your store. However, not all traffic is beneficial. The goal is to attract highly relevant visitors who are more likely to convert, rather than unqualified traffic that doesn’t result in sales.

Consistent traffic not only increases sales opportunities but also boosts brand exposure, helping your business establish authority and trust in the market. Analyzing traffic patterns using tools like Google Analytics can uncover customer preferences, highlight popular products, and identify areas for improvement.

Steady, high-quality traffic supports long-term growth by encouraging repeat visits, building customer loyalty, and generating referrals. Ultimately, it lays the groundwork for a sustainable and thriving ecommerce business.

How to increase traffic to your ecommerce website

Consistent traffic is essential for ecommerce success, especially in today’s competitive landscape. With fierce competition and changing customer behaviors, driving traffic has become a key priority for staying relevant and profitable.

Fortunately, both organic and paid strategies — like SEO, content marketing, and pay-per-click (PPC) ads — offer effective ways to attract visitors. In the sections ahead, we’ll share actionable methods to help you generate meaningful traffic and turn visitors into loyal customers.

Search engine optimization (SEO).

SEO is critical for ecommerce, helping businesses boost visibility, attract traffic, and build credibility. A well-optimized site not only ranks higher in search results but also enhances user experience, fostering trust and conversions.

With 54.4% of all clicks going to the top three Google results, SEO is a powerful tool for driving growth. It’s a dynamic, ongoing process involving optimization of keywords, links, and mobile performance.

Read on for actionable tips to improve your ecommerce SEO.

Write relevant tags.

Meta tags, alt tags, and header tags are essential for improving your site's SEO and user experience.

Meta tags

Meta tags play a crucial role in SEO by providing search engines with key information about the content of your webpages. Properly crafted meta titles and descriptions help improve your site's visibility in search results, enticing users to click on your website.

Below is an example of an effective meta title and description:

• Title: "Shop Modern Furniture — Free Shipping & Great Deals"

• Description: "Find stylish furniture for every room. Free shipping on sofas, tables, and more. Affordable prices and top designs."

Alt tags for images

Alt tags describe the content of an image, improving both SEO and accessibility for users with visual impairments. Use keyword-rich, descriptive text that accurately reflects the image’s content.

For example, instead of naming an image "IMG1234.jpg," use a keyword-rich, descriptive alt tag like "modern-gray-sectional-sofa.jpg" to enhance SEO and improve accessibility.

Header tags

Header tags (H1, H2, H3, etc.) organize content for search engines and readers, signaling the importance of different sections. Use your primary keyword in the H1 tag (e.g., "Shop Modern Furniture Online") and related keywords in the H2 and H3 tags to break down the content into easily digestible sections. Properly structured headers enhance readability and improve search rankings.

Work on link building.

Building relevant backlinks is crucial for improving your site's authority and search engine rankings. Backlinks from reputable sites act as endorsements, signaling trustworthiness to search engines and driving more traffic.

Effective backlink strategies include:

• Guest posting: Write content for reputable sites in your niche and include a link to your site.

• Directory listings: List your business in trusted directories like Yelp or industry-specific platforms.

• Broken link building: Identify broken links on other websites and suggest your content as a replacement.

When reaching out to other sites, keep your message professional and tailored. Highlight how your content adds value or solves a problem for their audience, and be clear about the mutual benefit of linking to your content. Additionally, personalize your message by referencing their specific content or focus.

Platforms like Ahrefs and SEMRush can help you find link-building opportunities, such as competitor backlinks or broken links.

Connect relevant content with links.

Internal linking not only enhances the user experience by making it easier to navigate your site, but it also improves SEO by helping search engines understand the structure of your site. By strategically linking related pages, such as product pages, categories, and blogs, you guide visitors toward making purchases and increase engagement. 

For instance, a blog post titled "Sofa Buying Tips" could include links to "Living Room Sofas" or specific product pages. Employing keyword-rich anchor text, like "modern gray sectional sofa," instead of generic phrases such as "click here" further boosts SEO. Additionally, organizing content into clusters around a central pillar page helps establish your authority on a topic, enhancing the overall coherence and SEO performance of your website.

Optimize mobile performance.

Mobile optimization is critical for ecommerce success, with smartphones accounting for 77% of retail website traffic globally in the third quarter of 2024. Search engines prioritize mobile-friendly sites, making mobile optimization essential for improving SEO and driving traffic.

To optimize your online store for mobile, implement the key strategies below.

• Responsive design: Ensure your webpages adapt seamlessly to all screen sizes, from smartphones to tablets, providing a consistent user experience.

• Improve page load times: Faster load times enhance the user experience and reduce bounce rates. Compress images to minimize file size without losing quality and leverage browser caching to load content more efficiently.

• Streamlined navigation: Create clear, easy-to-use menus and ensure buttons are large enough to tap comfortably. A smooth, intuitive mobile navigation optimized for search queries helps users find what they’re looking for quickly, reducing frustration.

Use relevant keywords.

Keywords are the foundation of any successful ecommerce SEO strategy. By understanding the terms your customers search for, you can optimize your site to match their intent and improve your visibility in search results.

Use tools like Google Keyword Planner, SEMrush, or Ahrefs to identify high-value keywords relevant to your products or services. Look for a mix of primary keywords (e.g., "modern sofas") and long-tail keywords (e.g., "affordable gray sectional sofa for small spaces") to target a broader audience while capturing specific search intent.

Avoid keyword stuffing by integrating keywords seamlessly into titles, headers, meta descriptions, and product descriptions.

• Titles and headers: Ensure primary keywords appear in page titles and headers for better SEO and user clarity.

• Meta descriptions: Write concise descriptions with keywords that summarize the page’s content and entice clicks.

• Product descriptions: Highlight features using relevant keywords to connect with customer searches while staying descriptive and engaging.

SEO trends and search behaviors change over time. Regularly refresh your content to include emerging keywords and ensure your site remains relevant and competitive in search rankings.

Leverage structured data.

Structured data is a powerful tool for improving how your products and pages appear in search results, making them more attractive and engaging to users. By implementing structured data, you can provide search engines with detailed information about your content, enabling rich results like star ratings, pricing, and FAQs that draw more clicks.

Below are the key types of schema markup:

• Product markup: Highlight product details such as price, availability, and reviews.

• Review markup: Display star ratings and customer feedback directly in search results.

• FAQ markup: Answer common customer questions visibly in search results, driving engagement.

• Breadcrumb markup: Show the page hierarchy to improve navigation and help users understand your site structure.

To ensure your structured data is accurate and effective, it’s important to test it. To do this:

• Add schema markup to your site using tools like JSON-LD or plugins for your ecommerce platform.

• Test the markup using Google’s Rich Results Test (link).

• Enter the page URL or paste your code.

• Check for errors or warnings and adjust as needed.

• Monitor performance through Google Search Console to verify that rich results appear as intended.

By leveraging structured data, you can make your ecommerce site more appealing in search results, increasing visibility and click-through rates while providing users with valuable information upfront.

Build parent category pages with subtopics to support it.

Parent category pages serve as hubs for related subtopics, improving navigation and boosting SEO. For example, a parent category like Living Room Furniture can link to subtopics such as Sofas, Coffee Tables, and TV Stands.

Each subtopic page should target specific queries using secondary keywords (e.g., "Modern Sofas for Small Spaces"). Link these pages back to the parent category to create a clear hierarchy.

When building your categories, it’s important to structure them with both the user and search engine in mind. This means you should build clear menus and breadcrumbs to help users explore your site effortlessly. Additionally, ensure all category and subtopic pages include internal links and keyword-rich headers to make them easy for search engines to crawl and rank.

Content creation and marketing.

Content creation is a cornerstone of ecommerce success, helping businesses connect with their audience, build trust, and drive traffic. To be effective, content must address the audience's needs at every stage of the buyer journey.

• Awareness stage: Create blog posts, videos, and social media content that educate and spark interest.

• Consideration stage: Offer product comparisons, reviews, and how-to guides that help shoppers evaluate options.

• Purchase stage: Develop detailed product descriptions, FAQs, and testimonials that build confidence in buying.

Creating great content is only part of the equation. Successful content marketing relies on data and strategic planning to amplify its impact. Regularly analyze performance metrics through tools like Google Analytics so you can refine your content strategy and focus on formats and topics that resonate most with your audience.

Additionally, within your content, be sure to encourage customers to share their experiences to drive word-of-mouth referrals. User-generated content like reviews or social media posts builds trust and can be shared with your email lists to reach both new and returning subscribers.

Create 10x content.

"10x content" refers to content that is ten times better than anything currently available on a given topic. It offers unmatched quality, depth, and value, capturing attention and positioning your brand as a trusted authority.

Examples of 10x content formats include:

• User guides: Step-by-step instructions that solve specific problems.

• Engaging videos: Tutorials for beginners, product demonstrations, or storytelling that captivates viewers.

• Data-driven whitepapers: Insights backed by statistics and research.

• eBooks: In-depth resources that address complex topics comprehensively.

• Definitive essays or explainers: Well-researched content that answers all key questions about a topic.

When creating 10x content, be sure to:

• Offer unique insights: Share expert knowledge, original research, or fresh perspectives that add value beyond what competitors provide.

• Focus on visual appeal: Use high-quality images, infographics, and videos to make complex ideas easy to understand and engaging.

• Prioritize quality and depth: Address your audience's needs thoroughly, covering the topic in greater detail than existing content.

By consistently delivering high quality content, you can attract more visitors, encourage engagement, and establish your ecommerce brand as a leader in your industry.

Incorporate multi-format content.

Diversifying content formats is essential for engaging different audiences and maximizing your ecommerce reach. People consume content in various ways, and offering multiple formats ensures your message resonates across demographics and platforms.

Examples of multi-format content include:

• Videos: Ideal for product demos or tutorials that visually showcase features.

• Infographics: Provide quick, visually appealing overviews of complex information.

• Podcasts: Share in-depth storytelling or expert interviews for on-the-go listeners.

• Blog posts: Offer detailed explanations and SEO-friendly content.

Multi-format content boosts shareability, with videos and infographics more likely to be shared on social media, and ensures a broader reach by catering to diverse preferences, from visual learners to podcast listeners. Additionally, it offers repurposing opportunities, letting you transform blog posts into videos or infographics to maximize value and reach.

Balance evergreen and campaign-specific content.

Striking the right balance between evergreen and campaign-specific content is key to a successful content strategy. Both types serve distinct purposes:

• Evergreen content: Stays relevant over time, offering long-term value to your audience. Examples include how-to guides, product care tips, or general industry insights.

• Campaign-specific content: Is time-sensitive and focused on current events, trends, or promotions. Examples include holiday sales, seasonal trends, or product launches.

Aim for a mix of content that supports both immediate engagement and lasting relevance. A common recommendation is a 70% evergreen, 30% campaign-specific split. This ensures your site has a strong foundation of timeless content while staying current with audience interests and trends.

Be sure to update evergreen articles and guides regularly to reflect new insights or product updates and plan ahead for campaigns by scheduling time-sensitive content around key events, holidays, or seasonal trends.

Use data to inform content decisions.

Data-driven insights are essential for creating content that resonates with your audience and drives results. Analytics tools can reveal user preferences, high-performing topics, and areas of improvement, helping you refine your content strategy for maximum impact.

Leverage analytics by:

• Identifying top-performing pages: Use tools like Google Analytics or SEMrush to see which pages attract the most traffic and engagement.

• Understanding your audience: Analyze audience demographics, behaviors, and traffic sources to tailor content to their needs.

• Spotting opportunities: Find underperforming pages or topics with growth potential to optimize or expand upon.

Use data insights to inform:

• Content updates: Use analytics to refresh outdated content or expand high-performing pieces.

• Topic selection: Focus on subjects your audience engages with most.

• Format decisions: Tailor formats — like blogs, videos, or infographics — based on what your audience prefers.

Paid ads.

Paid advertising is a powerful tool for ecommerce businesses to drive traffic, boost sales, and enhance brand visibility. Unlike organic strategies, paid ads deliver immediate results, making them a valuable complement to a well-rounded marketing approach.

With paid ads, you can reach your target audience quickly and start generating traffic and sales right away, as well as position your brand prominently in search results, social media feeds, and other high-traffic areas.

Some of the top channels for paid advertising include:

• Google shopping ads: Showcase your products directly in search results, targeting shoppers with high purchase intent.

• Social media ads: Platforms like Facebook, Instagram, and TikTok allow for highly targeted campaigns based on demographics, interests, and behaviors.

• Display ads: Reach potential customers across the web with visually engaging banner ads.

In order to have a successful paid advertising strategy, ensure you target your ideal audience, monitor and optimize ads to improve your return on investment (ROI), and gradually increase your ad spend as you identify what works best for your audience and goals. 

Leverage Google shopping ads for ecommerce.

Google shopping ads effectively showcase your products directly in search results, displaying images, prices, and reviews to attract high-intent shoppers. These ads are particularly powerful for capturing users who are ready to make a purchase.

To maximize the visibility and performance of your Google shopping ads:

• Use accurate titles and descriptions: Include relevant keywords that match what shoppers search for.

• Provide detailed product information: Add clear images, competitive prices, and accurate availability.

• Keep data updated: Ensure your product feed reflects current stock levels, pricing, and promotions.

Additionally, set competitive bids to ensure your products appear prominently for relevant searches. Experiment with strategies like:

• Enhanced cost per click (CPC): Adjusts bids automatically to maximize conversions.

• Target return on ad spend (ROAS): Focuses on maximizing returns for your budget.

Google Merchant Center simplifies campaign management by allowing you to upload and manage your product feed. Regularly update and optimize your listings to maintain accuracy and align with search trends.

By leveraging Google shopping ads, you can connect with high-intent shoppers, improve click-through rates, and drive more sales for your ecommerce business.

Retarget visitors with personalized ads.

Retargeting campaigns are vital for re-engaging visitors who browsed your site but didn't make a purchase. By using dynamic retargeting ads, you can remind these potential customers of the products they viewed and entice them back with personalized offers such as discounts or free shipping. 

Incorporate urgency-driven messaging, like “Only 2 left in stock!” or “Sale ends tomorrow,” to create a sense of scarcity and prompt quicker decision-making. 

This strategy not only increases the likelihood of conversions but also maximizes the effectiveness of your advertising spend by targeting individuals who have already shown interest in your products.

Use seasonal and time-sensitive campaigns.

Take advantage of major shopping seasons like Black Friday and holiday sales for your paid ad campaigns to capitalize on increased consumer spending. Incorporate elements like countdown timers and limited-time offers in your ad creatives to create a sense of urgency that encourages quick action. 

Additionally, segment your audiences based on seasonal shopping behaviors — such as targeting gift shoppers during the holidays — to tailor your ads more effectively and increase their relevance. This approach not only enhances engagement but also boosts conversion rates during key sales periods.

Optimize ad performance regularly.

Regularly monitoring and optimizing your paid ad campaigns is crucial for maximizing ROI. Focus on analyzing key performance metrics such as click-through rate (CTR), ROAS, and conversion rates to pinpoint areas needing improvement. 

Employ A/B testing for ad creatives, keywords, and targeting strategies to refine and enhance campaign effectiveness. This ongoing adjustment ensures your ads stay competitive and continue to meet your marketing objectives effectively.

Invest in social media ads for broader reach.

Social media platforms like Facebook, Instagram, and TikTok provide unparalleled opportunities to reach a diverse audience. With billions of active users, these platforms allow ecommerce businesses to engage with potential customers where they spend most of their time online.

Create platform-specific ads

Design visually engaging ads that match the style and behavior of each platform:

• Short-form videos: Perfect for TikTok and Instagram Reels, showcasing products in an entertaining and relatable way.

• Carousel ads: Ideal for Facebook and Instagram, allowing you to feature multiple products or highlight product details.

• Stories and posts: Use eye-catching visuals and concise messaging to grab attention quickly.

Use advanced targeting options

Social media ads excel in targeting precision. Maximize your reach by leveraging:

• Lookalike audiences: Target users similar to your existing customers.

• Interest-based targeting: Focus on people with specific hobbies, preferences, or behaviors related to your products.

By combining visually appealing content with advanced targeting, social media ads can effectively drive traffic, boost brand awareness, and convert new customers.

Target high-intent shoppers with search ads.

Search ads on platforms like Google and Bing are excellent for capturing shoppers actively searching for specific products. To effectively reach these high-intent users, target high-value keywords and craft ad copy that emphasizes your unique selling points, such as competitive pricing, superior quality, or free shipping options. 

Enhance your ads with extensions like sitelinks and callouts, which improve visibility and can significantly increase click-through rates by offering additional links and persuasive information directly in the ad.

Diversify paid advertising platforms.

Exploring lesser-known advertising platforms can open up new avenues for reaching targeted audiences. For instance, Pinterest Ads are ideal for lifestyle brands with visually appealing products, while LinkedIn Ads can effectively connect B2B products with professional audiences. 

Allocate a portion of your advertising budget to test these platforms, carefully analyzing their performance. Scale your efforts based on the results and continue to refine your strategy by understanding and adapting to each platform’s unique audience. 

Tailoring your ads to fit these specific demographics can significantly enhance campaign effectiveness.

Maximize mobile ad impact.

Optimizing ads for mobile is crucial as a significant portion of ecommerce transactions now occurs on smartphones. 

Design mobile-friendly ad creatives like short-form video content or vertical images that engage users effectively on smaller screens, and ensure your text is concise and easily readable. 

Regularly test your ad performance on mobile devices to gauge their impact. Prioritize platforms such as Instagram Stories and TikTok, predominantly used on mobile devices, to enhance visibility and engagement with your target audience.

Influencer marketing.

Influencer marketing is a powerful way for ecommerce businesses to reach new audiences and build credibility by leveraging trusted voices. Influencers have established relationships with their followers, enabling them to authentically promote your brand while driving awareness, engagement, and conversions.

Partnering with influencers helps build trust with your target audience through user-generated content that showcases your products. This content often takes the form of social media posts, blogs, or podcasts, offering authentic reviews and discussions that resonate with potential customers.

By collaborating with influencers to create meaningful connections, businesses can boost brand visibility, engage new audiences, and turn interest into sales. 

In the following sections, we’ll provide actionable tips to help you effectively integrate influencer marketing into your ecommerce strategy.

Identify the right influencers for your niche.

Choosing the right influencers ensures your products resonate with their audience, driving engagement and sales. Focus on influencers whose followers align with your target market, prioritizing relevance over reach. Micro-influencers (10,000 – 50,000 followers) often have highly engaged, niche audiences, making them ideal for targeted campaigns.

Evaluate authenticity by looking at meaningful interactions, not just follower counts. Ensure their content style aligns with your brand’s values and aesthetic for a cohesive message. Tools like Upfluence or AspireIQ can help identify influencers, but manual searches on Instagram or TikTok can also yield strong results.

Build authentic relationships.

To create successful influencer collaborations, start by engaging with their content — comment, share, and show genuine interest in their work. This builds rapport and demonstrates your appreciation for their creativity.

When reaching out, personalize your message to reflect an understanding of their content and audience. Highlight why their style aligns with your brand and how the partnership can provide mutual value.

Additionally, offer incentives like exclusive products, co-branding opportunities, or revenue-sharing partnerships to create lasting, beneficial relationships. Authentic connections ensure influencers become enthusiastic advocates for your brand.

Collaborate on creative campaigns.

Work with influencers to co-create authentic content like unboxing videos, product reviews, or tutorials highlighting your brand’s unique selling points. Tailor campaigns to the influencer’s style — whether it’s a trending TikTok challenge, an Instagram Story tutorial, or a detailed YouTube review.

By aligning your brand goals with the influencer’s authentic voice, you can create engaging content that resonates with their audience, builds trust, and drives meaningful results.

Use discount codes and affiliate links.

Providing influencers with unique coupon codes and affiliate links encourages their followers to purchase while allowing you to track performance. Offer incentives like limited-time discounts or exclusive product bundles to engage audiences and reward influencers with affiliate commissions for driving conversions. Incorporate these offers into your email campaigns and social media marketing for maximum reach.

Be sure to analyze campaign data to identify top-performing influencers and scale partnerships accordingly. This strategy boosts sales, tracks impact, and maximizes ROI.

Explore beyond social media.

Expand influencer collaborations to platforms like blogs, podcasts, and video channels for long-form, evergreen content. Explore partnering with influential bloggers or podcast hosts in your niche to reach and connect with new audiences.

Opportunities include guest podcast appearances, blog sponsorships, or co-hosted episodes. These collaborations boost your brand’s reach and establish credibility beyond social media.

Leverage Instagram and TikTok for visual products.

Instagram and TikTok are perfect for showcasing visually appealing products like fashion, beauty, and home goods. Use TikTok, Instagram Reels, and Stories for quick tutorials, styling tips, and promoting new products.

Engage audiences with TikTok challenges or interactive video content that highlights your products naturally. By leveraging these platforms’ strengths, you can captivate viewers, boost brand awareness, and drive sales.

Track and measure campaign success.

Tracking influencer campaigns is crucial to gauge their impact. Monitor key metrics like engagement rates, traffic, and conversions to evaluate performance. Use tools like Google Analytics and UTM parameters to measure results accurately, such as which influencers drive the most traffic or sales.

Regularly review data to refine your strategy, focusing on top-performing influencers and improving future campaigns. Data-driven adjustments ensure your influencer marketing efforts are effective and deliver strong ROI.

Incorporate user-generated content (UGC).

Encourage influencers and followers to create UGC that showcases your products in real-life scenarios. This authentic content builds trust and resonates with potential customers.

Repurpose UGC for social media, paid ads, or product pages to enhance credibility and influence buying decisions. Boost engagement by running campaigns or contests, offering incentives like discounts or giveaways for submissions. Leveraging UGC strengthens connections and adds authenticity to your brand.

Product feed optimization.

Optimizing your product feed is crucial for boosting visibility and performance on search engines and shopping platforms. A well-optimized feed enhances customer experience, increases click-through rates, and drives conversions by making your listings more relevant and engaging.

Focus on refining product titles, writing keyword-rich descriptions, using high-quality images, and ensuring accurate data like pricing and availability. These improvements align with platform requirements and help your listings stand out.

With an optimized product feed, ecommerce store owners can maximize ad performance and organic search results, driving better engagement and sales.

Optimize product titles for search.

Crafting clear, keyword-rich product titles is critical for improving your product rankings in search results. An optimized title helps both search engines and shoppers quickly understand what you offer, making your products more visible and enticing to potential customers.

To create effective titles, include essential attributes such as brand, product type, size, color, or any key features that set the product apart. These details make titles more informative and searchable, improving their relevance for targeted queries.

Some examples of optimized titles include:

• Adidas Women’s Running Shoes - Lightweight, Size 8, White

• Modern Gray Sectional Sofa with Chaise – L-Shaped, 84 Inches Wide

Write concise and informative product descriptions.

Product descriptions are key to showcasing value and boosting conversions. Start with the most important details, highlighting benefits, features, and uses in a clear, concise format.

Naturally include relevant keywords to improve SEO, but avoid overloading them. Focus on a user-friendly tone that communicates why the product is the right choice. Clear, concise descriptions drive trust and sales.

Use high-quality images.

High-quality images build trust, boost engagement, and make products more appealing in search results and ads. Use multiple images for each product, including various angles and lifestyle shots to help customers visualize usage.

Ensure images are professional-grade and optimized for the web to maintain page load speed. Clear visuals enhance customer experience and drive conversions.

Ensure accurate and consistent product data.

Accurate product data is essential for providing a seamless shopping experience and ensuring compliance with shopping platforms. Errors in data, such as mismatched pricing or incorrect availability, can frustrate customers and lead to disapprovals on platforms like Google Shopping.

Verify key details for each product, including pricing, availability, dimensions, and identifiers like GTIN or MPN. These data points help customers make informed decisions and ensure your listings meet platform requirements.

Automate regular updates to keep product information consistent across all channels. By maintaining accurate and up-to-date data, you can build customer trust, improve platform performance, and avoid costly errors.

Include rich attributes.

Adding rich product attributes enhances your listings, making them more informative and appealing to shoppers. Details like ratings, promotions, and material specifications provide additional context, helping customers make confident purchasing decisions.

Incorporate optional but impactful attributes tailored to your products, such as “best for” (e.g., “Best for Outdoor Activities”), “seasonality” (e.g., “Perfect for Fall”), or “sustainability features” (e.g., “Made from Recycled Materials”). These details can differentiate your products and connect with shoppers' preferences.

Align attribute inclusion with platform-specific recommendations, such as Google Shopping’s guidelines, to maximize visibility and build user trust. Rich attributes not only improve search rankings but also create a better shopping experience, driving higher engagement and conversions.

Test and refine performance.

Regular testing is essential for improving product feed performance and maximizing results. By identifying what resonates most with your audience, you can refine your listings to drive better engagement and conversions.

Conduct A/B tests on key elements like titles, descriptions, and images. For instance, compare different product titles or test lifestyle images against simple product shots to see which performs better. These experiments reveal what variations attract more clicks and drive sales.

Analyze metrics such as impressions, clicks, and conversions to measure the impact of changes and guide your optimization efforts. By continuously testing and refining, you can ensure your product feed remains effective and competitive.

Utilize automation and other tools.

Automation tools like Feedonomics or DataFeedWatch simplify product feed management and enhance performance. These tools help automate updates, correct errors, and ensure compliance with platform requirements, saving time and reducing the risk of disapprovals.

Use these tools to streamline tasks like syncing inventory levels, updating pricing, and formatting feeds to meet the specific guidelines of platforms like Google Shopping or Amazon. This ensures your listings stay accurate and competitive.

Pair automation with analytics tools to track feed performance metrics such as impressions, clicks, and conversions. By identifying trends and areas for improvement, you can continuously refine your feed strategy to maximize visibility and results.

Examples of BigCommerce Supporting Ecommerce Traffic Growth

BigCommerce is renowned for its robust tools that help brands significantly boost traffic to their online stores. Discover the strategies and success stories of how BigCommerce customers have leveraged the platform to enhance their ecommerce traffic and achieve remarkable growth.

Toolsaver.

Case Study: Toolsaver

Toolstop began as a small hardware store in the UK, but after launching its first ecommerce site in 2007, the company quickly grew across the UK and overseas. With growing demand for wholesale, Toolstop soon launched a new brand, Toolsaver, to support its B2B operations.

To effectively drive traffic to their ecommerce website, Toolsaver takes advantage of BigCommerce’s partnership with Feedonomics, a full-fledged data feed management platform. This enables them to effortlessly manage all selling and advertising channels, increasing their audience reach and boosting site traffic.

“Feedonomics has been a great tool for us in terms of feeding out product information to the likes of Google Shopping and Facebook,” remarked Neil Bruce, Ecommerce Manager at Toolsaver.

BeachRC.

Case Study: BeachRC

As a thriving brick-and-mortar shop specializing in RC cars, BeachRC recognized the need for an online store to expand their reach. After exploring BigCommerce’s robust features, they launched their ecommerce site on the platform.

Thanks to BigCommerce’s powerful SEO tools, BeachRC has successfully driven a significant portion of their online sales through organic traffic alone.

“Our online sales have really picked up, even without advertising. I think that says a lot about the power of BigCommerce’s SEO features,” said Brent Densford, CEO of BeachRC.

Beer Cartel.

Case Study: Beer Cartel

In 2009, Beer Cartel launched as a niche online business selling craft beer not commonly sold at bars or local retailers. After struggling to find the right ecommerce platform, the brand finally came across BigCommerce.

Since migrating platforms, Beer Cartel has seamlessly scaled its business and automated processes through integrations like Mailchimp, Zapier, and Justuno. These tools have enabled them to see a 400% increase in traffic since launching on BigCommerce in 2015.

“The ease of integrating tools like MailChimp, Zapier, and Justuno with BigCommerce ensures that our business continues to run efficiently, which in turn provides us more time and energy to focus on new initiatives,” explained Richard Kelsey, Owner of Beer Cartel.

Walton’s.

Case Study: Walton’s

In 1986, Don Walton noticed a need for on-site expertise when it came to meat processing equipment sales. This led him to launch Walton’s, famously known for selling “everything but the meat,” — from equipment to spices and rubs.

After experiencing difficulties with their online platform, the brand decided it was time to move to BigCommerce. Immediately after launching their new site, they began noticing drastic changes to their organic traffic. Walton’s Customer Success Manager set them up with a BigCommerce SEO auditor who helped identify some key fixes right away.

“Not even overnight, it was within a few hours we started seeing improvements to our Core Web Vitals scores and our search ranking,” remarked Jonathon Tremblay, Media Manager at Walton’s.

The final word

Attracting traffic to your ecommerce site might seem overwhelming, but with the right strategies, it’s completely achievable. From boosting your SEO and creating amazing content to running targeted ads and teaming up with influencers, there are plenty of ways to get more eyes on your store.

The key is to stay consistent and keep experimenting. Use data to see what’s working, fine-tune your approach, and don’t be afraid to try something new. With a little effort and creativity, you’ll be on your way to attracting more visitors, building your brand, and growing your business.

FAQs about increasing ecommerce traffic