Barbeques Galore Heats up International Expansion with BigCommerce

SOLUTION

Amblique helps build an ecommerce powerhouse. 

After identifying their specific needs, Amblique and Barbeques Galore chose BigCommerce as their engine for growth. “BigCommerce comes out of the box with B2B features that would allow their website to get off the ground quickly,” said Stephanie Byrne, CEO of Amblique. “It was also really cost effective when compared to their competitors. Those factors, plus our longstanding partnership with BigCommerce, made the choice of platform a no-brainer.” 

Creating a self-service B2B solution.

Prior to moving to BigCommerce, Barbeques Galore was not utilizing online functionality for the B2B portion of the business. In a world where customers expect a high-quality online experience, they knew it was important to create a fast, easy-to-use self-service solution for their customers. 

As a starting point for the build, Amblique used the BigCommerce Cornerstone and Camden themes to customize a unique design for their B2B and DTC storefronts. The Barbeques Galore team customized the front-end user interface, while the Amblique team was able to work on back-end modifications to support the unique needs of B2B customers. 

Amblique made extensive use of B2B Edition, employing features like a quick order pad where customers can add specific SKUs to their carts in bulk, CSV upload ordering, and the ability to issue and complete orders based on quotes.  

Another B2B feature the team took advantage of was price lists and customer groups. The Barbeques Galore team can assign existing price lists to specific company accounts, making them distinct from the default pricing shown to new customers. 

Once a company account was created, the back-end automatically generated a corresponding customer group in the BigCommerce control panel for other users from the same company. With unique groups assigned to each company, the Barbeques Galore team was then able to view approval status of orders within specific accounts, export company information, and manage price list assignments across multiple companies. 

For payments, Amblique used the native BigCommerce B2B payment features to configure both online and offline payment methods. Barbeques Galore leveraged both of these features, and natively integrated with the Adyen payment gateway.

Finally, with the invoice portal, Barbeques Galore can enable diverse payment methods for faster, efficient and satisfying transactions, accelerating invoicing and payment processing.

Utilizing Multi-Storefront to expand into new markets and territories.

Barbeques Galore was also able to take advantage of another piece of native functionality — BigCommerce’s Multi-Storefront feature. This functionality allowed them to manage multiple storefronts with ease and to reach new customers across segments, regions, and verticals, all while personalizing the purchase and post-purchase experience across categories. 

“BigCommerce was the obvious choice for our needs because of the multiple storefronts we’d be operating in both Australia and New Zealand,” said Angus McDonald, CEO of Barbeques Galore. 

Barbeques Galore was able to set up four separate storefronts, all managed from the same BigCommerce back-end: B2B storefronts for both Australia and New Zealand; a DTC storefront for New Zealand; a Pricotech B2B storefront for Australia; and a Ziegler and Brown content site for New Zealand. 

Each of these four separate storefronts are managed through the same back-end, and all draw their product information from the same catalog. This means that Barbeques Galore only needs to maintain product data, like price, description, and inventory, in one location. 

From a consumer perspective, DTC prospects are able to browse and purchase from the Barbeques Galore New Zealand site, while B2B prospects can use a protected login to purchase in bulk, generate invoices, and finalize payments both inside and outside the platform. 

“In addition to using the native B2B and DTC functionality, we have recently implemented BigCommerce’s multi-location inventory feature, which really helps us enhance the accuracy of stock levels at our sites and give our customers an accurate idea of what products are available where. That can have a big impact on our sales, whether a customer is buying one grill or 100,” McDonald said.