GlassCraft Door Company Opens the Door to a Better Customer Experience with BigCommerce

SOLUTION

Harnessing the power of B2B Edition.

Committed to delivering an exceptional customer experience, GlassCraft Door Company turned to BigCommerce’s B2B Edition. With the tool’s powerful suite of features, GlassCraft Door Company built a seamless customer journey that streamlines operations for distributors and enhances shopper satisfaction.

“B2B Edition has been a great addition to our site,” said Polansky. “It lets our distributors add all their employees to our backend portal, so rather than in a traditional ecommerce experience where everybody has their own login and sees their own orders, the entire company can keep track of quotes and orders going out to customers.”

In addition, the company takes advantage of features like multi-user accounts, order history tracking, and customer quoting, further optimizing the shopping experience for buyers. “The quoting feature cuts the time that it takes to produce a quote from start to finish in half, which at the speed that these distributors move, is absolutely incredible,” Polansky shared.

By implementing B2B Edition, GlassCraft Door Company has streamlined the purchasing experience, simplifying the supply chain and enabling them to better serve both distributors and end customers.

“B2B Edition has really helped us bring our vision to life,” Polansky added. “It’s given us the tools to work smarter and strengthen our distributor relationships.”

Crafting innovative features.

In addition to B2B Edition, GlassCraft Door Company takes advantage of BigCommerce’s freedom to build custom integrations. Their standout innovation is the DoorCrafter configurator, a highly customized tool that simplifies the complex process of door selection into an intuitive and seamless journey for customers.

“Our customized configurator leads customers step-by-step through the process of creating their door,” said Polansky. “They don’t have to guess — everything is laid out clearly, including pricing and customization options. It’s all there to make the experience easy and enjoyable.”

The DoorCrafter configurator addresses one of GlassCraft Door Company’s biggest challenges: managing their extensive range of products without overwhelming customers. By distilling 200,000 potential combinations into a user-friendly system, the platform allows shoppers to effortlessly navigate options like door styles, glass designs, and hardware, while maintaining a smooth user experience.

“So many platforms struggle with complex variant limits, but with BigCommerce, we created a process that lets customers move from category to subcategory to variant without even realizing it,” added Chris Kosiba, Chief Client Officer at EYStudios. “It’s the only solution of its kind in the BigCommerce ecosystem, and we’re incredibly proud of it.”

Building a mobile experience.

GlassCraft Door Company continues to innovate its customer experience by leveraging BigCommerce’s flexibility to expand its digital offerings. One of their most exciting developments is the launch of a mobile app on both Android and iOS, designed to mirror the seamless functionality of their website.

“The app provides the exact same experience as our website, whether you’re in the field at a customer’s site, showing a homeowner their options, or in the office using Chrome,” explained Polansky. “It’s a one-for-one experience, ensuring consistency and convenience for our users.”

The mobile app takes customer interaction a step further by introducing Doorothy, GlassCraft Door Company’s custom-trained AI chatbot. Currently in beta, this feature is designed to provide instant assistance and streamline the buying process, whether users are exploring product options or finalizing an order.

By extending their ecommerce experience to mobile, GlassCraft Door Company empowers distributors and customers alike with on-the-go tools to enhance productivity and engagement.