GlassCraft Door Company Opens the Door to a Better Customer Experience with BigCommerce
Discover how customizable, cost-effective and reliable BigCommerce is and why we built it that way.
Discover how customizable, cost-effective and reliable BigCommerce is and why we built it that way.
increase in sales
increase in orders placed online
of customers engaging online
Established in 1977, GlassCraft Door Company has evolved into a leader in premium door craftsmanship. From their roots as a glass supply store in Houston, Texas, GlassCraft Door Company has risen to the top hardwood entry door company in the US — renowned for their high-end Knotty Alder and Mahogany doors. GlassCraft Door Company is also one of the leading suppliers of fiberglass exterior doors, offering unbeatable quality and value.
Over the years, GlassCraft Door Company perfected its craft, combining sustainable practices and competitive pricing with cutting-edge manufacturing techniques. As a B2B2C company, their focus extends beyond creating beautiful, durable doors — they’re also committed to simplifying the supply chain for distributors and empowering customers to design their ideal products.
To support this, GlassCraft Door Company needed a modern, scalable ecommerce solution that could showcase their innovative designs and streamline operations for their distributors. Ready to boost efficiency and broaden their reach, they knew it was time to create an online presence.
For years, GlassCraft Door Company struggled to establish an online presence that could match the craftsmanship and quality of their products. As a manufacturer serving distributors nationwide, their B2B2C model required a solution that could cater to the unique needs of their business.
Eventually, GlassCraft Door Company discovered BigCommerce and knew it would allow them to build custom features and seamlessly serve their customers.
“For years, we had been trying to figure out how to increase our presence on the internet. We looked at many different platforms but finally settled on BigCommerce simply because it offered us the customization options and different routes that other platforms did not,” explained Donald Polansky, Senior Manager for Corporate Systems Development at GlassCraft Door Company.
With the help of EYStudios, GlassCraft Door Company began transforming their ecommerce vision into reality.
“EYStudios is a company that we partnered with when creating the site. As a single person on our development team, EYStudios came in and saved the day. They helped us build out the platform that we saw in our vision and create an amazing site experience,” remarked Polansky.
“We looked at many different platforms but finally settled on BigCommerce simply because it offered us the customization options and different routes that other platforms did not.”
DONALD POLANSKY, SENIOR MANAGER FOR CORPORATE SYSTEMS DEVELOPMENT, GLASSCRAFT DOOR COMPANY
Committed to delivering an exceptional customer experience, GlassCraft Door Company turned to BigCommerce’s B2B Edition. With the tool’s powerful suite of features, GlassCraft Door Company built a seamless customer journey that streamlines operations for distributors and enhances shopper satisfaction.
“B2B Edition has been a great addition to our site,” said Polansky. “It lets our distributors add all their employees to our backend portal, so rather than in a traditional ecommerce experience where everybody has their own login and sees their own orders, the entire company can keep track of quotes and orders going out to customers.”
In addition, the company takes advantage of features like multi-user accounts, order history tracking, and customer quoting, further optimizing the shopping experience for buyers. “The quoting feature cuts the time that it takes to produce a quote from start to finish in half, which at the speed that these distributors move, is absolutely incredible,” Polansky shared.
By implementing B2B Edition, GlassCraft Door Company has streamlined the purchasing experience, simplifying the supply chain and enabling them to better serve both distributors and end customers.
“B2B Edition has really helped us bring our vision to life,” Polansky added. “It’s given us the tools to work smarter and strengthen our distributor relationships.”
In addition to B2B Edition, GlassCraft Door Company takes advantage of BigCommerce’s freedom to build custom integrations. Their standout innovation is the DoorCrafter configurator, a highly customized tool that simplifies the complex process of door selection into an intuitive and seamless journey for customers.
“Our customized configurator leads customers step-by-step through the process of creating their door,” said Polansky. “They don’t have to guess — everything is laid out clearly, including pricing and customization options. It’s all there to make the experience easy and enjoyable.”
The DoorCrafter configurator addresses one of GlassCraft Door Company’s biggest challenges: managing their extensive range of products without overwhelming customers. By distilling 200,000 potential combinations into a user-friendly system, the platform allows shoppers to effortlessly navigate options like door styles, glass designs, and hardware, while maintaining a smooth user experience.
“So many platforms struggle with complex variant limits, but with BigCommerce, we created a process that lets customers move from category to subcategory to variant without even realizing it,” added Chris Kosiba, Chief Client Officer at EYStudios. “It’s the only solution of its kind in the BigCommerce ecosystem, and we’re incredibly proud of it.”
GlassCraft Door Company continues to innovate its customer experience by leveraging BigCommerce’s flexibility to expand its digital offerings. One of their most exciting developments is the launch of a mobile app on both Android and iOS, designed to mirror the seamless functionality of their website.
“The app provides the exact same experience as our website, whether you’re in the field at a customer’s site, showing a homeowner their options, or in the office using Chrome,” explained Polansky. “It’s a one-for-one experience, ensuring consistency and convenience for our users.”
The mobile app takes customer interaction a step further by introducing Doorothy, GlassCraft Door Company’s custom-trained AI chatbot. Currently in beta, this feature is designed to provide instant assistance and streamline the buying process, whether users are exploring product options or finalizing an order.
By extending their ecommerce experience to mobile, GlassCraft Door Company empowers distributors and customers alike with on-the-go tools to enhance productivity and engagement.
“The quoting feature cuts the time that it takes to produce a quote from start to finish in half, which at the speed that these distributors move, is absolutely incredible.”
DONALD POLANSKY, SENIOR MANAGER FOR CORPORATE SYSTEMS DEVELOPMENT, GLASSCRAFT DOOR COMPANY
“So many platforms struggle with complex variant limits, but with BigCommerce, we created a process that lets customers move from category to subcategory to variant without even realizing it.”
CHRIS KOSIBA, CHIEF CLIENT OFFICER, EYSTUDIOS
Since choosing BigCommerce, GlassCraft Door Company has achieved transformative results. Online pathways now account for over 48% of traditional purchase orders, up from 15%. The move from phone, fax, and email to an intuitive online platform has been a game-changer for customers.
“Our distributors love the new experience,” said Polansky. “They can produce quotes and close sales in half the time it used to take, which has been a huge time-saver for them.”
By creating a superior online shopping experience, GlassCraft Door Company has seen sales skyrocket by 150%. They’ve also increased their user base tenfold, with 88% of users actively engaging with the platform.
In recognition of their success and the superior user journey they’ve created, GlassCraft Door Company earned the 2024 BigCommerce Customer Award for Shopper Experience.
“The most valuable thing about BigCommerce is their team and the constant innovation they bring to the space, which has really helped us grow and achieve success,” Polansky added.
“The most valuable thing about BigCommerce is their team and the constant innovation they bring to the space, which has really helped us grow and achieve success.”
DONALD POLANSKY, SENIOR MANAGER FOR CORPORATE SYSTEMS DEVELOPMENT, GLASSCRAFT DOOR COMPANY
While GlassCraft Door Company has achieved remarkable success with BigCommerce, they’re just getting started. With an ambitious multi-year roadmap in place, the company is focused on continuous innovation to meet the evolving needs of their customers and distributors.
GlassCraft Door Company plans to expand their B2B2C capabilities, empowering distributors to create user accounts for their customers and personalize quotes, further streamlining the ordering process. They know that with BigCommerce by their side, the possibilities for growth are limitless.
“BigCommerce is unlike any other platform we looked at, allowing us to create the vision we want while staying flexible, customizable, and supportive. The team at BigCommerce is amazing,” remarked Polansky.
“BigCommerce is unlike any other platform we looked at, allowing us to create the vision we want while staying flexible, customizable, and supportive. The team at BigCommerce is amazing.”
DONALD POLANSKY, SENIOR MANAGER FOR CORPORATE SYSTEMS DEVELOPMENT, GLASSCRAFT DOOR COMPANY
February 2025