HMD Scales Nokia Online Sales Globally with BigCommerce

SOLUTION

A modular approach for seamless shopping experiences.

For HMD, switching to BigCommerce brought two major benefits: a more seamless customer experience and the ability to easily integrate with its existing systems.

“We looked at multiple alternatives, and BigCommerce was the best fit,” said Schneider. “It has really extensive API capabilities that were key to us creating an end-to-end architecture and seamless consumer experience — which integrated into our existing web presence — from purchase to delivery. The platform's flexibility with the multiple add-ons and the marketplace applications also allowed us to expand into other channels and integrate multiple payment gateway options.”

Using BigCommerce’s Checkout SDK, HMD has made extensive use of the open APIs to build unique experiences in each of its locations. While the company remains consistent in its branding and themes, each of its 10 online stores has its own unique checkout, payment solutions and other locale-specific differences.

“We have one main payment gateway that we're using across all of our stores and we can then configure it for each store. We ask ourselves, ‘What are the payment methods that we want to offer in each store?’ Because not everybody has Google Pay, and not every market needs Google Pay,” explained Schneider. “There are some European markets that have very specific local payment methods that are supported by the payment gateway provider, so we can offer that as part of the checkout. It's really easy to set that up between BigCommerce and the payment gateway provider.”

On top of checkout and payments, HMD has also had to consider taxes. Leveraging BigCommerce’s native capabilities, the global brand is able to manage taxation rules, and even in the US — where tax rules can be a bit more complicated — HMD was able to integrate with Avalara, a third-party sales tax automation tool.

To boost its omnichannel presence, HMD also leverages plugins for Marketplace connectors. Using Feedonomics in the US, the brand integrates with Walmart and is looking to soon begin selling on eBay in the UK.

The API-first architecture also allows the HMD team to develop its own capabilities that integrate with its brand positioning, which focuses on providing durable, reliable and sustainable devices. Indeed, HMD launched a trading offer that allows users to sell their old Nokia phones back to the brand in exchange for a discount on a new device. All this is possible directly online, thanks to capabilities the HMD team built leveraging the BigCommerce APIs.

A trusted team of ecommerce experts.

Finding a trusted partner in BigCommerce, HMD has been able to confidently grow and innovate as a global enterprise, knowing they have expert support every step of the way. With personalized services to mold to the brand’s needs, BigCommerce has enabled HMD to build the optimal solution for its business.

“We have a lot of components from the website side — our CMS, PIM, CRM, ERP, all of those integrating together. It's a big machine. And it was all new to us because we were building it ourselves,” said Schneider. “It was key that we had assigned individuals to support us in our journey, because BigCommerce is the centre of our ecommerce architecture.”

Before its launch, the company worked closely with a Solution Architect and Implementation Manager. “In the ramp up phase, our Solution Architect was really great at giving us insights to help us design our implementation while our Implementation Manager made sure we were in touch with the right people and had access to the information we needed in a timely manner,” said Schneider.

Since launching, HMD has worked with a Technical Account Manager and Customer Success Manager to ensure its continued success on the BigCommerce platform.

“Now that we are up and running, our Technical Account Manager provides support and offers solutions when we have new requirements or want to implement development initiatives,” said Schneider. “Our Customer Success Manager is key for helping us with the bigger picture, keeping us informed on roadmap updates, advocating for us, and bringing forward initiatives that we may not have thought of ourselves.”