London Tile Company Designs a Top-Tier Site with BigCommerce

SOLUTION

A user-friendly platform with endless native features.

One of the primary reasons London Tile Company chose BigCommerce was due to its user-friendly interface and the number of native features available.

BigCommerce’s intuitive dashboard allows the London Tile Company team to easily navigate the site’s back-end and make adjustments without the support of a developer.

On top of this, the team takes advantage of several native tools that weren’t available to them on the bespoke platform. Specifically, they use the customer group and price list features to set pricing based on their types of customers. This allows London Tile Company to seamlessly provide special discounts and pricing for its trade shoppers and grow this customer base. 

“Customer grouping allows us to quickly apply discount rates to certain trade customers. The price lists feature is vital for quantity break discounts,” explained Lett.

London Tile Company also enjoys the ability to effortlessly create product variants that display different sizes and colors of the items it offers. Particularly, it likes the freedom of having no limitations when it comes to the amount of product variants it offers.

“One of the main things I like is not having limits on variant products, which is something I'd run into in the past while using other vendors. They would really limit you to what you can do, and then you have to end up splitting things out into different products, and it really just confuses the user journey. So that was a big selling point for me,” said Lett.

BigCommerce’s user-friendly interface and native functionalities give London Tile Company the power to create the best customer experience through an easy-to-use platform — eliminating the need for a developer.

Freedom to optimize the customer experience.

In addition to the native features available, London Tile Company enjoys the freedom to create customizations that enhance the user experience.

With the help of its BigCommerce Customer Success Manager and 9xb, the brand created a way to offer free tile samples to shoppers. This feature lets customers add free samples directly from one of the category pages or a tile’s product page through the click of a button.

When developing this custom feature, 9xb built parameters that limit customers to three free samples. “We created custom scripts so people could only order three samples, and that's done with certain characters within a SKU. That's all the same for the samples and their weight and price threshold. So there's three checks it goes through for that,” explained Lett.

When creating this feature, 9xb ensured it was optimized for mobile shopping to provide the best user journey. Since offering a way for shoppers to order samples by simply scrolling and tapping on their devices, London Tile Company has noticed a significant increase in customer satisfaction.

To further improve the customer experience, London Tile Company also built a bundle kit feature that lets shoppers buy everything they need for a specific project with just one click.

“We created a page layout where we can build a bundle product, and that's all done again with custom fields. It links the products together and does all the math. So all the customer has to do is one button click to get a five-meter DIY wall tile kit, and it'll just add everything to the basket for them,” explained Lett.

This feature not only creates a more seamless shopping experience but also encourages product upsells.

Maximizing efficiency with third-party apps.

In addition to BigCommerce’s native features, London Tile Company takes advantage of the variety of third-party apps available to minimize back-office tasks.

Specifically, the company uses Printout Designer and PrintNode to generate invoices, packing slips, and labels. This saves the team ample time when it comes to preparing orders.

“We set up an automation using Printout Designer and PrintNode so as soon as somebody orders a sample, it prints a label that we stick on the back that's got all of the information and a QR code — like a quick order. That's really helped us, and it basically does all our admin for us now,” explained Lett.

Additionally, the team uses ShipperHQ to handle shipments. This ensures products are seamlessly delivered, alleviating the team of having to manage shipments. “ShipperHQ has become so valuable to ensure that we are profitable on all shipping, which sounds really basic, but when you’ve got loads of different items — it’s essential,” said Lett.