TheBattery.com Supercharges Ecommerce Growth with HATCH and BigCommerce

SOLUTION

Powering up a multi-channel ecommerce strategy.

To transform TheBattery.com into a high-performing online retailer, HATCH needed to build a scalable, multi-channel strategy that would connect with customers wherever they shopped.

With BigCommerce seamlessly integrated into NetSuite via connectors like Celigo and supercharged by tools like Feedonomics, TheBattery.com gained the ability to sell across multiple marketplaces — including Amazon, eBay, Walmart, Newegg, and Zoro — while keeping inventory, orders, and product data perfectly in sync. This gave them a direct line to millions of online shoppers looking for replacement batteries.

“We purposefully partnered with BigCommerce because it gave us the ability to connect these different channels,” explained Novak. “BigCommerce is now the hub of everything we do. All of our product information goes in there. All of our different channels that we stood up, like Amazon, eBay, Walmart, Newegg, and Zorro, now funnel to NetSuite.”

But it wasn’t just about going live on multiple channels — it was about optimizing for success. HATCH conducted a deep SKU analysis, identifying the most market-ready products to launch first. The priority? Batteries that could be quickly picked, packed, and shipped via UPS or FedEx. At the same time, they began tackling a game-changing opportunity — cracking the code for selling flooded lead-acid batteries online, a challenge because these spillable batteries are classified as hazardous materials and can only be shipped by LTL freight. 

With BigCommerce powering the storefront and HATCH leading the charge, TheBattery.com didn’t just launch an online store — they supercharged their digital presence and expanded into new sales channels, all while keeping core business operations running seamlessly.

“We’ve seen incredible results, and we're looking at doubling the business this year simply by using BigCommerce as the centralized hub. Our mantra has become, ‘More products, More channels’ — and that is only possible because BigCommerce makes it so easy to deploy,” remarked Novak.

Taking advantage of integrations, native features, and apps.

To create a modernized online store built to scale, HATCH integrates a variety of BigCommerce features and third-party apps into TheBattery.com — optimizing everything from shipping costs to search functionality.

Before switching platforms, a major challenge the business faced was shipping affordability. The company’s UPS rates were too high, making it nearly impossible to sell lower-cost batteries profitably.

To solve this, HATCH integrated Veeqo, a powerful shipping solution that significantly reduces costs — improving profitability by double-digit margins and making direct-to-consumer sales more viable.

“If we were selling a battery for a security light that cost $20, it wouldn’t make much sense to buy it if it cost $15 to ship it,” said Novak. “Veeqo made a tremendous impact on the bottom line profitability, reducing our shipping costs by double digits.”

SEO was another major factor in driving online visibility. BigCommerce’s native SEO-friendly architecture, including clean URL structures and built-in best practices, makes it easier for Google to index and rank TheBattery.com’s products.

“BigCommerce inherently has SEO best practices baked into it. Everything is built and formatted in a way that’s easily indexable and crawable for Google,” explained Novak.

But perhaps the most game-changing enhancement came from BigCommerce’s app marketplace. HATCH implemented a make, model, and year search tool, allowing customers to shop for batteries based on their vehicle. Instead of searching by part number, shoppers can simply enter the make, model, and year of their car or motorcycle and instantly find the right battery. Given that a single battery can fit dozens of different vehicles, this tool transformed the shopping experience, making it easier, faster, and far more intuitive.

“BigCommerce is an incredibly easy-to-use, plug-and-play experience that allows us to be an easier company to conduct business with,” remarked Novak. “The app marketplace is phenomenal. There's lots of opportunities there based on the custom needs of your business,” remarked Novak.